Anime Reel – Anime & Manga TV News

Aniplex Takes Gurren Lagann Movies Into Its Own Hands

Posted on: April 16, 2010

Twinkle, twinkle, little drill, soon a robot you will kill.I’ve spent a lot of today trying to figure out the right angle to Aniplex of America’s decision to take the wonderfully over-the-top Tengen Toppa Gurren Lagann movies to market themselves. On one hand, it’s good that fans will be able to get their hands on the movie after a whole lot of silence on the part of anime companies about the compilations. On the other hand, their release plan is pretty weak: Bandai’s online store and a couple of conventions are as far as they are going, which doesn’t even match the reach of Gundam Unicorn‘s Amazon-only release.

I’ve decided that I’m just going to hold my nose at the scattershot business plan and just get the movies because they’re fun. If you think like me, you’ll be glad to know that the wait isn’t very long. Both DVDs are going to be released in July, you can pre-order them now, in both an economy $25 version and a deluxe $40 special edition.

But really – does anyone think that this kind of limited business model has any kind of future? This kind of news drives anime further and further into a tiny, tiny niche.

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