Anime Reel – Anime & Manga TV News

Posts Tagged ‘nice knowing you Dom

“Media Mix” is an entertainment industry buzzword for having a property – in this case, let’s say THE IDOLM@STER – span various different types of media in its quest to conquer the universe. So it starts off in its original form (for Im@s, a game) then branches out to other forms (anime, manga, radio shows, live performances, whatever else you can think of).

Idolm@ster 2 - Sleeping Beauty

Chihaya wants you to buy her manga, "Idolmaster 2 - Sleeping Beauty".

The strategy is to increase awareness and to get more overall sales by having a bunch of products available for people to buy. It works, too, because although not everyone can afford $60-80 for a game or a Blu-Ray disk, it’s much easier on the budget to buy a manga magazine or a light novel for $4-5.

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